Grey Finds a New Beauty Client in Revlon, Which Consolidates Global Ad Accounts With WPP
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Revlon has consolidated its $400-million plus multi-brand global advertising account with WPP’s Grey and Mediacom, the company said.
The move was made possible when Grey earlier this year parted with Coty, whose brands include CoverGirll and Clairol, citing “financial differences.” Coty later said the key piece of the business, CoverGirl, moved to Droga5 “based on creative merit,” not financials.
Either way, Revlon appears happy with Grey. In a memo to Revlon staff, Revlon CEO Fabian Garcia said Grey has “a long track record and deep expertise in the beauty industry.” The agency will provide “integrated communications services, including traditional and digital advertising and promotion and activation marketing for our brands, including Revlon, Elizabeth Arden, Almay, CND, Cutex, Sinful and many of our key fragrance brands, including Charlie, Britney Spears, Curve, Tapout and Elizabeth Taylor,” Garcia said.
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