Hasta La Creative!

E-Trade and longtime agency Grey New York are parting ways, ending a six-year relationship that arguably marked a turnaround in the WPP-owned shop’s creative fortunes.

People familiar with the matter said the marketer is in the initial stages of a request-for-proposal process to select a new agency of record. A group of shops including Grey were sent non-disclosure agreements, but Grey, the shop that’s overseen the popular talking-baby campaign since 2008, decided not to participate.

A memo to employees from Grey President Tor Myhren and Chief Operating Officer Michael Houston, said the decision was in “both Grey’s and E-Trade’s best interests.” The memo portrayed the split as the agency resigning the account.

Continue reading at AdAge.com