Jun
01
Green Mountain Takes on Coffee Giants Cup by Cup
Posted in: Uncategorized
NEW YORK (AdAge.com) — In an interview with Ad Age, T.J. Whalen, VP-marketing at Green Mountain Coffee Roasters, discussed his strategy to stand out with a budget dwarfed by competitors, the retail channel that has been most affected by the recession, and why he welcomes competition in the sustainability space.
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