Hasta La Creative!

Some environmental groups have teamed up as the Reality Coalition to set the record straight about “clean” coal. Echoing a recent New York Times op-ed by Al Gore, a new TV, print and online campaign claims there is no such thing as clean coal. The spot above, from Crispin Porter + Bogusky, gives viewers a tour of a “state-of-the-art clean-coal facility.” (It’s non-existent.) The tone is sarcastic and injects some humor in an otherwise serious subject. But the timing feels a bit late. This campaign is an interesting counterpoint to the endless messages from the American Coalition for Clean Coal that we heard on CNN before the election. The Reality Coalition is a comprised of the Alliance for Climate Protection, League of Conservation Voters, Natural Resources Defense Council, National Wildlife Federation and the Sierra Club.

—Posted by Eleftheria Parpis