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Governo de Goiás

One must remember an error to make sure it does not happen again. In the case, the error addressed in the ad occurred 30 years ago in Goiânia, when an abandoned machine, used in radiotherapy, was found by two garbage pickers in an abandoned clinic. Both thought it was scrap metal, but it contained a 19-gram capsule of Cesium, the capsule that started the world’s worst radiological accident. In addition to 6,000 tons of radioactive waste, the disaster has killed hundreds of people, 4 of them fatal.

Advertising Agency:Box, Goiânia, Brazil
Creative Director:Bruno Lopes, Wesley Silva
Art Director:Wesley Silva
Copywriter:Valdeir Castro
Illustrator 3D:Wesley Silva
Additional Credits:Fernando de Paula