Mar
03
Government Agencies Gird for Cuts Due to Sequestration
Posted in: Uncategorized
Government agencies and their marketing firms are bracing for budget cuts due to sequestration — $85 billion in mandatory, automatic reductions.
As of press time, Congress hadn’t agreed on a budget to reduce the deficit to stave off cuts slated to go into effect March 1. That will force government agencies to make tough decisions on where to reallocate and cut resources, and marketing is often a place to start.
There’s a lot of money at stake. The U.S. government is the country’s 56th largest advertiser, laying out $738.5 million during 2011, according to Ad Age’s DataCenter.
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