'Gossip Girl' Would Be a Digital-Video Series Today, Former CW Exec Says
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If “Gossip Girl” premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.
Speaking at the Interactive Advertising Bureau’s annual conference Monday, Ms. Ostroff, now president of Conde Nast Entertainment, said digital video would allow the show’s creators to dive deeper into the show’s many characters with short videos that accompany the episodes. She even likened it to a video game, where viewers have control over their experience.
Ms. Ostroff helped introduce and lead the CW network in 2006. Lately, however, digital video has become a far more urgent topic for her. As president of Conde Nast Entertainment since 2011, she oversees the video content for many of the magazines Conde Nast publishes, including Vogue, Vanity Fair, Glamour, GQ and Wired. This year alone, she said, Conde Nast Entertainment has introduced more than 100 digital-video series.
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