Hasta La Creative!

Republican David Jolly took the special election for Florida’s 13th district House seat last week by a tight margin, and the GOP thinks data had a lot to do with it. The congressional race may not be a direct bellwether for this year’s midterm elections, but if anything, it portends one thing for Republicans: Data-analysis lessons learned during the Gulf Coast battle against Democrat Alex Sink will be applied heading into November.

Getting out the absentee ballot vote was key to the GOP win, insiders say. Now the party plans to take the analytical approach it used to decipher which voters it should target to vote absentee beyond Pinellas County, Fla.

National Republican Congressional Committee Chairman Greg Walden “has invested a lot of time, resources and effort so our team can be ready to scale this to as many races as possible,” said Gerrit Lansing, digital director of the National Republican Congressional Committee. Mr. Walden represents Oregon’s second district.

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