Google's 'Mobilegeddon' Has Arrived for Sites That Aren't Mobile-Friendly


Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms — publishers that try to game Google’s algorithm with keyword-laden headlines tied to content of questionable quality — shouldn’t show up as high on search results pages. Now the search giant is doing the same to any websites that don’t work well on mobile, a move that’s been termed “mobilegeddon.”

Here’s how Google described the changes when it announced them in February:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Continue reading at AdAge.com

No Responses to “Google's 'Mobilegeddon' Has Arrived for Sites That Aren't Mobile-Friendly”

Post a Comment