Nov
14
Google’s Latest Privacy Changes Will Conceal ‘Contextual Content’ on AdX
Posted in: UncategorizedGoogle has announced upcoming changes to its ad auction process. Advertisers won’t be able to see the “contextual content” of the inventory they are bidding on after consultation with regulators. The updates mean that media buyers participating in ad auctions on Google’s ad exchange won’t be able to see certain types of content categories, such…
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