Mar
14
Google’s Latest Ad-Tech Changes and the Likely Future Impact
Posted in: UncategorizedLast week, Google announced unified auctions are coming to Google Ad Manager, its sell-side offering, making this the latest move in what some deem as a major overhaul to the company’s suite of ad tech, aka the entity formerly known as DoubleClick. Given the scale of Google’s influence, the move is likely to affect multiple…
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