Apr 22

Google’s Android Catching Up to Apple in Race for Mobile Ad Dollars

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Apple’s mobile-operating system is losing its advantage over Google’s Android when it comes to attracting advertisers’ dollars, according to a new study.

In a report published Tuesday, mobile-ad platform Opera Mediaworks found that devices running Android sent a greater percentage of ad requests in the first quarter of 2014 than those running Apple’s iOS.

“Last year at this time, agencies were still saying, ‘Hey, I prefer iOS users,'” said Mahi de Silva, CEO of Opera Mediaworks. He said Apple’s operating system delivered deeper engagement and a glossier platform. That’s no longer the case. “The quality of the advertising that we can deliver on a Samsung and Android device is pretty much on par with an iOS,” Mr. de Silva added.

Continue reading at AdAge.com

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