Google Uses AI to Tackle Maternal Health in Nigeria – New Campaign
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Google launched “Google Emergency,” a campaign spotlighting how AI can support access to emergency obstetric care in Nigeria. It’s directed by South London Filmmaker Daisy Ifama, who’s recently joined the roster at female-led production house Tinygiant.
Produced by Across the Pond, the campaign tells a human story with huge public health implications, using insights generated by the OnTIME Consortium to inform smarter policy decisions.
Credits:
Client: Google
Production & Creative: Across the Pond | B Corp™ Diya Guha, Veronica Seder, Jessi Fry, Kate Torres, Lana Olmer, Jessi Fry, Laura Mulloy Ault
On the ground researchers: Doctor Funmi and Doctor Alero
DoP: Ben Elekwachi
Gaffer: Shola
1st AC: @cinetower_pictures
Sound: @tobicap_t
Production Assistants: @lucca.visuals + Yusuf
Edit: Max Good
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