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Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie.

The technology allows advertisers to target people who’ve visited their web sites with ads on tablets and smartphones, according to agency execs who’ve been briefed. Google sent documents to a number of agencies to brief them on a beta test of the program within the past two weeks.

Last fall word leaked that Google and Microsoft were working on a replacement for the tracking mechanisms called cookies that companies use to track people’s online behavior and target them accordingly with ads. This beta program is not that.

Continue reading at AdAge.com