Apr
24
Google Sees Another Chance to Get Programmatic TV Right
Posted in: Uncategorized
Google is adding the ability to buy TV commercial inventory through its ad technology, representing a kind of rerun for the company that has tried to break into the medium before.
Today Google announced its plans for programmatic TV buying through which advertisers can reach TV audiences as part of their digital video ad buys through its ad tech platform.
It’s the first time TV space will be able to be bought through Google’s pipes in this way, but it’s unclear which networks and what inventory will be available and how many households it will reach.
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