Google Search Share Falls to Lowest Level Since 2008 While Yahoo Gains
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Google’s dominance of the U.S. internet search market slipped last month to its smallest share since 2008 while Yahoo posted a large share gain, as the companies grappled with the fallout of a search deal on Firefox browsers. But don’t necessarily expect future shifts of the same magnitude.
Google’s slice of the U.S. search market fell to 75.2% in December from 79.3% a year ago, while Yahoo jumped to 10.4% from 7.4%, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009.
The changes were spurred by a deal in November where Yahoo replaced Google as the default search engine on Firefox browsers in the U.S. Google had been the automatic search option for Firefox, which was developed by Mountain View, California-based Mozilla Corp., since 2004.
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