Google Says Millions of Internet Users Fall Prey to Ad Injection


Google today released a disturbing report detailing the vast reach of software programs that insert unwanted ads into internet users’ browsing experiences. Unlike most reports about this subject matter, Google named names.

The practice, called ad injection, is often carried out by malicious browser extensions or misleading software download packages. The software places ads into websites across the web without permission, and its operators sell those ads for a profit, sometimes to leading brands.

“Deceptive ad injection is a significant problem on the web today,” Google noted in a blog post. “We found 5.5% of unique IPs — millions of users — accessing Google sites that included some form of injected ads.”

Continue reading at AdAge.com

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