Apr
16
Google Profit Misses Estimates As Search Ad Prices Decline
Posted in: UncategorizedGoogle is still an advertising juggernaut, but the search giant continues to grapple with ad-pricing declines that could endanger future earnings.
Google hasn’t posted an annual increase in the average cost-per-click since the third quarter of 2011. It hasn’t posted a quarterly boost since the second quarter of that year. Both streaks remain intact.
On Wednesday Google reported that the average amount advertisers paid for someone to click on their ads in the first quarter dropped by 9% from last year and remained flat compared with the fourth quarter of 2013.
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