Google Made $18.1 Billion Last Quarter, But Its Ad Prices Are Still Shrinking
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Google continues to make more money from ads even though it makes less money per ad.
In the fourth quarter of 2014, Google’s advertising revenue grew by 15% to hit $16.1 billion. That boosted the company’s overall revenue, which reached $18.1 billion on 15% year-over-year growth. But the company missed analysts’ estimates when subtracting the money Google spends to drive traffic to generate that revenue.
Googlemakes more and more money with each passing year. Still, it has struggled to shift that machine into a higher gear as more of its money comes from mobile where the average ad price is lower than what Google has fetched historically from desktop. That appears to have slowed Google’s revenue growth, which has become dependent on people clicking on ads as opposed to advertisers paying more for those clicks.
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