Feb 09

Google Joins Steering Group to Help Identify AI-Generated Content

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Google is the latest firm joining the Coalition for Content Provenance Authenticity (C2PA), a group that includes agency Publicis Groupe, the BBC, Adobe and Microsoft, which aims to identify artificial-intelligence-generated digital content, among other efforts. The proliferation of AI-generated content is on the rise, contributing to the spread of misinformation, making watermarking AI content more…

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