Google Investigation: Ad Injection Is Infesting Millions of Devices
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Google released a disturbing report Thursday detailing the deceptive practices of so-called commercial pay-per-install companies, which it says are responsible for shoehorning unwanted ads into a user’s browser.
Much of the report focuses on ad injection, which is often delivered through software installation or browser extensions. Ad injection is unsanctioned media that can damage both the advertiser’s and publisher’s reputation. The practice is capable of delivering ads on any website even if it does not run ads, such as WhiteHouse.gov, and can rob publishers of revenue by removing their ads and replacing them with bottom of the barrel creatives.
The practice of distributing ad injectors is relentless, too, as Google says pay-per-install (PPI) networks drove more than three billion download attempts during the search giant’s year-long investigation. The 18-page report says that despite its efforts to warn users, shady PPI networks successfully installed “tens of millions” of downloads during its investigation.
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