Google Inserts Itself Into New Motorola Mobility Logo
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Motorola debuted its new logo on Wednesday, and underneath the now lower case “motorola” corporate name is the tagline “a Google company,” three words that carry profound significance for the future of mobile advertising and the smartphone market.
Motorola confirmed the logo change but did not comment on the strategy behind the new design.
Since acquiring Motorola in August 2011, Google has done its best to maintain its distance from the mobile phone manufacturer. Because Google’s dominance of the mobile advertising industry is reliant upon smartphone manufacturers using its Android mobile operating system, any suggestion that it might provide Motorola with exclusive access to certain Android features would have undoubtedly upset those partnerships (and, in turn, its mobile ad business). Google had thus been careful not to closely associate itself with Motorola in order to prevent such disturbances and perceived conflicts of interest.
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