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Outdoor
Google

Google Play Music launched an innovative multi-market Digital Out-of-Home (DOOH) campaign to replicate the music app’s ability to suggest the perfect soundtracks based on the consumer’s mindset in that moment. The DOOH campaign behaved in a similar way, providing tailored, contextually relevant playlists based on location, time of day, and other factors such as traffic, weather, and real-world events. The live, reactive campaign ran on premium roadside and city centre sites across Chicago, Miami, and Philadelphia for four weeks during May and to the end of June in Atlanta.

Advertising Agency:BBH, USA
Production:Grand Visual, QDOT
Delivery:Grand Visual, QDOT