Apr
15
Google Glass One-Day Sale Shows Search Giant Can Be a Powerful Retailer When it Wants to Be
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Want Google Glass?
You can get one today, as the search giant has put much-discussed connected eyewear on sale for one-day only. U.S. residents over 18, willing to shell out $1,500, plus tax, can purchase them through Google online. The site offers seven different titanium frames, including “Curve,” “Classic,” and “Edge.”
So far, Google has primarily relied on its headline-grabbing hardware for its own publicity. (Not all of it has been positive.) Thousands of articles blasted news of the one-day sale. But a 15-second YouTube spot when up yesterday directing viewers to the site for buying Glass, a reminder that Google can be a powerful direct-to-consumer marketer when it wants to be.
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