May 16

Google Glass Gets Serious With Marketing Exec to Lead Division

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The colossus of search is moving further along its path to becoming a force in consumer marketing. In a Google+ post last night, Google said it had hired Ivy Ross, the CMO of online marketplace Art.com, to head its Google Glass division.

Astro Teller, the head of Google X Lab, has been overseeing operations for Glass. Ms. Ross steps into a newly created role devoted to lead the headware division.

Ms. Ross previously served as the executive VP-marketing for Gap and as chief creative officer for The Disney Store. She also led design and development at Old Navy and Mattel.

Continue reading at AdAge.com

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