Apr
22
Google Follows Facebook and Twitter Into App Installation Ads
Posted in: Uncategorized
Google on Tuesday plans to introduce its latest updates to AdWords, its core search product, and allow app developers to buy ads promoting installation in paid mobile search and YouTube.
The news comes a weeks after Twitter started selling app install ads, following Facebook’s lead. Yahoo is floating the idea as well.
YouTube’s app install ads will run with TrueView, the in-stream service that allows users to skip through videos, the company said. It was added to mobile in August of 2012.
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