Hasta La Creative!

Mobile advertising is swiftly becoming a two-horse race.

According to the latest eMarketer forecast, released on Wednesday morning, mobile ad spending worldwide grew by 105% in 2013 and is on pace to expand to $31.5 billion this year. And the two Internet giants, Google and Facebook, are increasingly taking the lion’s share—the pair netted 67% of mobile ad revenues last year, up from 58% in 2012.

Today’s report marks yet another adjustment from the research firm, as mobile ad dollars balloon far faster than expected. The final spending figure of $18 billion is nearly double the firm’s estimates from just four months ago.

Continue reading at AdAge.com