Hasta La Creative!

Google’s quarterly earnings reports have been a broken record since the fourth quarter of 2011. For fifteen straight quarters heading into the second quarter of 2015, Google has increased the amount of money it makes from advertising and the number of ads it sells despite making less money on average per ad.

Nothing changed when Google posted its second-quarter earnings on Tuesday, even though the company has tried to reverse its ad-price declines and until this year seemed close to success.

Google has lately blamed its ad price declines on YouTube’s skippable TrueView ads that it says don’t bring in as much money as search ads, and once again faulted those ads for the latest quarter’s ad-price declines.

Continue reading at AdAge.com