Hasta La Creative!

Constellation Brands is parting ways with Goodby Silverstein & Partners, which handled Corona Light and Modelo Especial. The beer importer is actively searching for a new agency for the two brands.

The agency and marketer both said that the two parties mutually agreed to end their relationship.

“With both of these brands we see a ton of potential for additional growth and we’ve got aggressive goals behind each of them, and because of that we think that these goals require a different approach,” said a Constellation spokesman. “We have mutually agreed that based on the adjustments that we are looking for in our strategy, that it’s in the best interest for both of us to move in a different direction.”

Continue reading at AdAge.com