Golin Aims to Help End Toxic Agency Cultures With 'Have Her Back' Push
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Interpublic Group’s Golin has teamed up with The 3% Movement, SheSays and EvolveHer to create an initiative dedicated to putting an end to unhealthy agency cultures that keep women from advancing their creative careers.
The “Have Her Back” campaign launches today online and will include an in-person training event in Chicago on April 10, which is Equal Pay Day. The event is open to women of all levels and ages in advertising who are looking for ways to get back into the agency world, as well as other agencies and holding companies that want to learn.
“It’s very apparent that we’re not dealing with the bigger issue in the industry, which is the toxic, openly hostile culture that women have to deal with day in and day out,” says Caroline Dettman, Golin’s chief creative officer.
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