Goldman Sachs pushes to be the bank for Main St.
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Meet Marcus. Named after Goldman Sachs founder Marcus Goldman, Marcus by Goldman Sachs is the new consumer-facing online bank from the nearly 150-year-old financial institution. While Marcus was founded 18 months ago, it’s now starting to ramp up its marketing in order to increase awareness around its product offerings, which currently include personal loans and savings accounts.
On Tuesday, the bank began a new campaign for its four-month-old online deposits platform. In two 30-second spots, Marcus highlights the differences between a digital bank and a traditional brick-and-mortar chain. In one commercial, a bank’s money is saved under a pile of old mattresses. In another, a big pile of cash is so dusty it causes its feather-dusting housekeeper to sneeze.
“Is your bank just storing your money?” the text asks. “Earn 4x the national average with a Marcus savings account.”
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