Hasta La Creative!

Goldfish Mega Bites is making its formal introduction with a “Bigger, Bolder, Cheesier” reboot campaign, featuring the Savage Brothers. The campaign is from Saatchi & Saatchi.

Reboots are everywhere. And they’re often bigger, bolder, and cheesier than the original. The beloved Goldfish cracker was reimagined with a mature palette in mind that appeals to adult tastes, not just kids.

The campaign crashes today’s ever-present reboot culture, tapping childhood icons Fred and Ben Savage. Fred produced and directed the current reboot hit The Wonder Years and Ben starred in Boy Meet World’s Girl Meets World. View the playful spots that will go live shortly and stills here: