Oct
06
Going on the Offensive With New Ad Strategy
Posted in: Uncategorized
NEW YORK (AdAge.com) — For a new campaign against Verizon Fios, Time Warner Cable CMO Sam Howe and his team consulted with political advertisers involved with the 2004 presidential race to learn some of the baseline do's and don'ts of competitive advertising. Mr. Howe recently spoke with Ad Age to share other lessons from his three years as Time Warner Cable's CMO and why the industry's challenges give him little cause to leave his post any time soon.
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