Nov
24
GoDaddy's Lone Super Bowl Commercial Will Feature Danica Patrick, a Puppy and a Twist
Posted in: Uncategorized
GoDaddy is returning to the Super Bowl for its 11th consecutive year, this time using a tried-and-true big-game convention — a cute puppy.
The web-hosting company typically airs two commercials during the Super Bowl, but this time around only purchased one. Ms. Rechterman said the decision reflected a need to make room in the budget for international marketing as the company grows overseas.
The 30-second spot GoDaddy did buy, titled “Journey Home,” will feature Nascar star Danica Patrick and a puppy to telling the story of the journey of a business owner. But there will be a plot twist, said GoDaddy CMO Barb Rechterman.
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