Hasta La Creative!

Technology company GoDaddy, which is known for its provocative Super Bowl ads featuring sexy supermodels, unveils a new TV ad tonight aimed at small businesses.

The ad, called “Air Wrench,” is the latest step in GoDaddy’s brand transformation that began last year, with the aim of targeting small businesses with its suite of online services and showing that it is a serious player in providing technology services.

“This commercial marks another milestone in our brand evolution,” said GoDaddy CMO Barb Rechterman. “The ad definitely uses humor, as our past campaigns have, but this new campaign is not solely about driving brand awareness — it promotes more than domain names by plugging Website Builder.”

Continue reading at AdAge.com