Hasta La Creative!

In true GoDaddy fashion, the web-domain company sparked outrage with the pre-release of its Super Bowl commercial, which showed a lost puppy finding its way home only to be sold online. Less than 24-hours later, the company decided not to air the commercial during the Big Game, raising the question of whether it was all a PR stunt.

But a GoDaddy spokeswoman denied it was a stunt and said the company is now working on new creative to air during the Super Bowl.

Readers polled by Ad Age are almost evenly split on whether or not they believe the whole thing was planned, with 53% saying it was a stunt and 47% saying GoDaddy was caught off guard by the outrage.

Continue reading at AdAge.com