GoDaddy goes for empowerment (you read that right) in its latest brand campaign
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Lyn Slater, the 65-year-old professor who became the fashion world’s “Accidental Icon” after her photo was snapped during New York Fashion Week. Food entrepreneur Ayesha Curry (and better half of NBA star Stephen Curry). Electropop artist and mental health advocate Elohim. Sustainable florist Paloma Teppa. These diverse women are among the faces of GoDaddy’s new campaign, “Make the World You Want.” And they’re a far cry from the scantily-clad Super Bowl caricatures that helped to put the brand on the map more than a decade ago.
The campaign continues the brand’s steady push over the last few years to target its marketing more tactically to a diverse base of consumers with different needs, highlighting the various tools GoDaddy offers while promoting a message of empowerment.
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