GM’s Planworks Cuts 25 Positions

NEW YORK (AdAge.com) — Planworks, Starcom MediaVest Group's dedicated General Motors buying-and-planning unit, has cut 25 jobs. The cuts come as GM is preparing to shift half of its $3 billion budget into digital and one-to-one marketing within the next three years.

No Responses to “GM’s Planworks Cuts 25 Positions”

Post a Comment