Jun
10
GM’s New Revenue Stream: Charging Staffers Quarters for Saying ‘Chevy’
Posted in: Uncategorized
If there's one thing we now know about the work General Motors has Goodby Silverstein & Partners cranking on, it's that the shorthand "Chevy" won't be used in any of the communications. Since it's, you know, easy to get consumers to kick a 100-year-old habit.
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