Apr
16
GM’s Barra Hounded Ahead of New York Auto Show
Posted in: Uncategorized
NEW YORK — The media feeding frenzy around General Motors CEO Mary Barra began before the New York International Auto Show even started.
With GM under fire for dragging its feet on the recall of faulty ignition switches that led to a dozen deaths, Ms. Barra has become the focal point for a swarming media horde that surrounded her during two public appearances on Tuesday.
After addressing the recall crisis at the 2014 Automotive Forum sponsored by J.D. Power and NADA, Ms. Barra was surrounded by a rabid pack of reporters and photographers. The “scrum” got so bad, Mark Reuss, exec VP-global product development, purchasing and supply chain, was forced to work “crowd control,” according to a tweet from Jeff Bennett of The Wall Street Journal.
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