Oct
03
GM Moves Regional Dealer Media Biz Out of Starcom
Posted in: UncategorizedDETROIT (AdAge.com) — General Motors Corp. will move its regional dealer media accounts for all eight of its vehicle brands, according to executives familiar with the situation. The accounts are leaving Starcom Mediavest Group for Publicis Groupe sibling Martin Retail Group, Birmingham, Ala., and Interpublic Group of Cos.' Velocity, an affiliate of Campbell-Ewald, Warren, Mich.
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