Global Warming warning ads gets us in Deep Water in Badland.

Ah. I often argue that the media being identical doesn’t mean that the idea is identical. Here on the other hand, what differs seems to be only the art directors choice of paining the city skyline as seen from above, vs on the sides of the pool. I don’t care if they’re intentional copies of each other, I’m more interested in which execution do you think is better?

First up, HSBC’s Swimming pool for globalwarmingsolutions.co.in

It reminded me quite a bit of DDB Malaysia “waterworld” ambient underwater poster back in 2007.

(fulll views inside)

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