Sep 21

Giving It Away Isn’t Good for the Client-Agency Relationship

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Oops, I did it again. I gave away our services to a client who "desperately" needed us to deliver things way outside of the scope of our agreement. These deliverables, I was told, would be the sure ticket to gaining awareness for the programs and ultimately securing the appropriate amount of funding and head count for the program in the next fiscal year.

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