Hasta La Creative!

A poster that is also a temporary tattoo transfer sheet promotes free afternoon benefit concert Babes in Boyland. The poster features logos of the four all-girl bands playing the concert (Ex Hex, Loamlands, Tender Fruit and Caitlin Rose), and any or all can be wetted and applied as a temporary tattoo. The posters are adhesive-bound in tear-off packs of 25, and will be given away, free, at locally owned restaurants and bars catering to a younger, under 30, crowd. The intent is to build not just attendance but also a party mood for the free concert. All food and drink sold there, bloody marys explicitly included, will benefit the non-profit Girls Rock NC!

Girls Rock North Carolina is a non-profit organization in central North Carolina that empowers girls and women — through creative expression — to become confident and engaged members of our communities.

Advertising Agency: Baldwin&, Raleigh, U.S.A.
Creative Directors: David Baldwin, Bob Ranew
Art Director: Jimmie Blount
Copywriter: Lisa Shimotakahara
Print Producer: Mattias Davidsson
Published: September 2014