Hasta La Creative!

Advertised Brand: Zee Bangla (Zee Entertainment Enterprise Limited )
Advert Title(s): Get Set PetPujo, Get Set Ketabaji, Get Set Saajgoj, Get Set Pujo
Headline and copy text (in English): Get Set PetPujo

Headline: Food binge on your mind? Dig right in! Get Set Ketabaji
Headline: Aim’s the game. Staying focused brings fame! Get Set Saajgoj
Headline: Forget the duties and deadlines. Time to turn heads and set the trend. Get Set Pujo

Headline:With friends, food, games and celebration, every day’s a party!
Advertising Agency: L&K Saatchi & Saatchi, Kolkata, India
National Creative Director: Rohit Malkani
Executive Vice President: Devraj Basu
Vice President: Shuvadeep Nag
Associate Creative Directors: Sandip Dey, Chandrashekhar dey
Supervisors: Tamal Talukdar, Aditi Laha
Art Director: Tamal Talukdar
Copywriter: Aditi Laha
Illustrator: Tamal Talukdar
Logo Designer: Aritra Das
www.getsetpujo.com

Synopsis:

Durga Pujo is a time of revelry; it’s a time to let your hair down for 24 hours, be at your dapper best, be at your energetic best. While the festivities officially last for 5 days, people start their countdown at least a 100 days to the festivities.

Get Set Pujo is an on-ground platform before Durga Pujo. It’s meant to capture the ‘frenzied fervour’ that grips peoples’ minds even before Pujo arrives! Get Set Pujo is a platform for hosting friendly competition in order to outdo your friends, relatives and generally anybody in the crowd! And this pre-Pujo fervour has been aptly captured through an illustrated depiction of the gods joining the rat race with a tongue in cheek copy egging people to unleash their festive swagger.