Get Ready for the Holiday Smartphone Marketing Race
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On a recent weekday morning, LG Electronics took over a top-floor Manhattan suite overlooking the Hudson River. Each room was adorned carefully with a cadre of new devices: smartphones, tablets, headphones and smartwatches. Despite what the expansive view might suggest, LG was aiming for an intimate vibe.
It was certainly low-key: The hotel lobby staff had to call to determine which room LG had rented.
It was a stark contrast to the opulence on display last Wednesday morning, when Samsung, the other Korean electronics giant, seized entire venues in Berlin, Beijing and New York for its latest product launch. And the LG showroom pales next to the event planned for Tuesday, when Apple is expected to unmask its newest iPhone in a stadium that seats more than 2,300 people.
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