Get in the Holiday Weekend Mood With a Feel-Good Kohl's Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, there’s a funny spot from Sabra (which is cute enough that it’s almost successful in distracting from the brand’s listeria outbreak last month), and PetSmart gives a woman and her dog the star treatment, even if they only have a total of 17 social media followers.
Kohl’s releases “Americana Summer,” another spot from its feel-good series, just in time for Memorial Day Weekend. This time, people are barbecuing, dancing, eating snow cones and sunbathing while wearing Kohl’s summer fashions.
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