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Germany’s 7-1 victory over World Cup hosts Brazil broke records not only for number of goals — it also triggered the highest-ever number of messages on Twitter during a sports match.

“With 35.6 million tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter,” the San Francisco-based company’s data staff wrote following yesterday’s match, using its own platform.

The figure compares with 24.9 million posts made during this year’s Super Bowl, illustrating the interest in soccer around the world. It may also suggest that an increasing share of the TV audience is using social media to share their impressions and feelings with friends and followers.

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