Jul
28
General Mills Starts Creative Agency Review Across All U.S. Retail Brands
Posted in: Uncategorized
General Mills is reviewing its creative and production/content work across all its U.S. retail brands, Ad Age has learned.
The food giant’s decision to review its creative agencies and production and content agencies comes a month after the company said it planned to trim its U.S. marketing spending again this year.
It appears media, which is handled by Mindshare in the U.S., will not be affected by the review.
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