General Mills Media VP Takes Krispy Kreme CMO Job
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Jackie Woodward is leaving her post as VP of global media for General Mills to become chief marketing officer at Krispy Kreme.
The move — which was confirmed by a Krispy Kreme spokesman — comes less than two years after Ms. Woodward joined General Mills from MillerCoors. At Krispy Kreme she replaces Dwayne Chambers, who departed late last year to become CMO at P.F. Chang’s China Bistro.
At Minneapolis-based General Mills, Ms. Woodward oversaw all paid, owned and earned marketing efforts. The VP global media role was a newly created position when she joined in August of 2014. In late 2015 she oversaw a media review that led to the company selecting WPP’s Mindshare as its U.S. media agency. Publicis Groupe’s Zenith had been handling the business since 2001.
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